Eastwood Hanley Revisited
This post follows on from : Eastwood Hanley
I have unearthed some more information regarding defunct club, Eastwood Hanley. Martin Gooday has helped with his information. He wrote to me:
I read your blog on Eastwood Hanley which I found very interesting. I’m not a groundhopper, but I used to live in North Staffs and have long regretted never going to watch Eastwood Hanley, I thought I’d go and see if anything was left and visited the ground on 20 February 2007.
So he visited their former home, all the way up from his home somewhere in Surrey, I believe, and very kindly sent me his photos, with his permission to publish them. His photos were excellent and show the old ground in much better light than my pictures from my previous post. He also supplied some nuggets of information regarding the club, that I didn’t know and couldn’t find on the web.
One thing he cleared up, that had me puzzled, was that they spent their last few seasons groundsharing; first with Kidsgrove Athletic at the Stan Brown Stadium, and then for the last couple of seasons at the Lyme Valley Stadium, home of Newcastle Town. It explains why when I first visited in 1995, the ground was derelict, but they didn’t actually fold until 1997. Martin explained that their ground was, sadly, subject to frequent vandalism, probably from being in such a secluded area. It is a similar story to that of another former non-league side of some repute, South Liverpool, whose ground suffered the same problems with frequent vandalism.![]()
This was the badge of Eastwood Hanley. When Martin came to visit he also took some pictures of the regeneration taking place in South Hanley, the area of the old Eastwood works, and would have been the prime catchment area for fans. (I used to live there myself above a chip shop!) It is so poignant that the only thing still standing south of the canal is two bottle ovens, eerily similar looking to the two in the team’s badge. These bottle ovens are now listed buildings which is why the builders are having to work round them. It is a shame they weren’t listed earlier, as sadly, lots were knocked down. They are such an unusual and unique backdrop to the potteries. There are still around 70 left, but you have to look for them now. They will certainly provide an architectural and historical focal point to the new canal-side living apartments and cycle paths that are planned for the area.
In old pictures of the potteries, in the fifties and earlier, the skyline was awash with these bottle ovens, pouring out black smoke into a funereal sky. It looked like something out of an HG Wells novel.
It’s just a shame football teams can’t be listed, like buildings.
Here are some pictures taken of the ground.
This is behind the East Goal.
This is behind the North Terrace
This is what’s left of the North Terrace
This is the West Side collapsed cover from two different angles.
Martin also found Eastwood Hanley’s entry in the non-league directory of 1990. It confirms that there was seating for 200, covered accommodation for 2,500 and a capacity of 5,000. It also cites their inception as 1946, rather than the 1965 I was led to believe from their entry on the web’s non-league directory.
I have, since my last visit managed to pick up one of their programs; a Northern League match against Fleetwood. Martin now has 3 in his collection. One of which is below. Their programs certainly went for vibrant colours! This is in the same style as the one I have - I think it looks excellent.
Here is another. If anything, even more vibrant!
Another reader, and author of the Pie & Mushy Peas site, Simple Pieman remembers seeing a good Eastwood Hanley side play Rushden & Diamonds in an FA Cup match, and notes the irony of the rise of the home side to the league in comparison to the demise of the away side. As mentioned in the original post Eastwood Hanley played at a high level for a number of seasons, and it’s a shame they couldn’t sustain their ground or their status in the non-league pyramid. With all the regeneration work in the area and the disillusionment at the high prices creeping down into the Championship and League One, to watch Stoke Ciy and Port Vale, they would probably have the ability to draw substantial crowds.
I may well approach whoever’s in charge of the canalside developent and see if they can’t do something with Trentmill Road. I’ll bribe them with a promise of a lifelong season ticket for when I get them back into the Unibond!
Filed under: Defunct FC, Non-League










I’m a non-League fan and watched Eastwood Hanley reguarly from 1983 to about 1990. Unfortunately, I never took any photos. I have probably around 60-70 programmes in my loft. I shall dig them out have a read and post more details about the club hopefully soon.
Rich,
That’s excellent! It would be really interesting to know what the ground was like, their average crowds, any characters that you used to bump into etc? You’re the first person I’ve heard from who has been to Eastwood Hanley home games. Any details or anecdotes you can dig out would be really appreciated.
I’ll look forward to an email or reply
Thanks
David
David,
Checked last night, its actually 49 programmes. Will post more detail about the club soon but its finding the time to do so! Briefly, it seemed a club with strong and supportive committee, that over cam low attendances of perhaps no more than 40-70 at best for NWC games. In early eighties it was pay gateman on access road, with breeze block turnstiles built later. Larger social club opened about 1983/84, portacabin used for tea, pies etc. I do remember them doing a an excellent bacon/egg sandwich!
Rich
Rich,
Thank you so much for getting in touch again. Thanks for your comment and I’d love to hear more details about it. It surprises me a little that their crowds were so low. It would be a perfect club now for the new residents of the canalside apartments!
David
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i went to see eastwood loads of times there was an excelent programme shop and a brilliiant social club i remember when they played tamworth in the fa vase the looks on the 3 coachloads of fans when they turned up at trentmill road not exactly wembley i helped to concrete the terraces in the main stand there was an excelent group of people who wanted to take the club forward if they brought that club back i would certainly go again
Hi there, I have loads of memories of Eastwood Hanley FC to share. I discovered them in the late 70’s “by accident” when as teenagers we wandered along the railway track which bordered the far side of the ground to discover the source of loud shouting, a tidy football ground with two teams playing with more passion than our local sides Port Vale & Stoke City could ever offer. I soon got the bug and returned the following game. The ground then had covered standing behind one goal, the James & Tatton end, a small covered standing area just over the halfway line and some old terracing built on ash adjacent to this stand. The dressing rooms were built into a wooden fronted building with hard standing in front, the clubhouse was small and homely (later extended) and the pie and tea bar was built into another wooden building which fronted the pitch. One end and one side were completely open with just the barriers and a hard standing area.There were quite a few characters including a great old chap named Hiram who would stand behind one goal and with his walking stick raised above his head with two hands and shout ” Come on The Golden Boys”. Crowd wise it could range from between 30 to 70 for standard league games. I produced the programme for quite a few games in the 1979-1980 season (and still have a few spare for anyone interested). I produced 100 for a home league game at Easter 1980 against Accrington Stanley and ran out way before kick off! I also travelled to many away grounds and would say that Trentmill Road was equal to most I visited. Lots of changes happended in the early 80’s to comply with HFS Loans League standards with the building of new cover to the far side and the addition of floodlights (bought from Arbroath really cheap and collected on a lorry by eager committee members!).
I certainly would be there if Eastwood could rise once again and be a force on the non-league pyramid.Come on lottery win! Come on you Golden Boys!!
Hi, forgot to mention that a bunch of my mates and me spent most of our 1979 school summer holidays painting the stand pillars, crush barriers and rails and generally tidying and helping where needed to get the ground ready for the coming season. I think the chap in charge was another great Eastwood character,Albert Bailey.Such a shame that just over ten years later the next generation of school kids spent their free time vandalising the clubhouse, flooding the dressing rooms and just generally slowly killing off a great, friendly local club!
Thanks for the memories, Kevin and Steve.
It is great to hear that you both helped out with the ground! I love the fact that the floodlights were purchased from Arbroath, too. It is a shame about the vandalism - such lack of respect is difficult to comprehend.
So are you too coming in with investments for when they rise again! It would be great to see.
So their nickname was the Golden Boys? What is the origin of that?
Hi,yes i’ll be there come the day we can get Eastwood Hanley back on the non-league map. Some investment from like minded people and you never know although locally we have Norton United, Stone Dominoes & Leek CSOB who have all climbed on to the North West Counties League ladder since Eastwood’s demise, all competing for support etc. Alsager Town went from Sunday football back up to Unibond level with loads of effort, investment and a good committee so you never know.
The Golden Boys wasn’t Eastwood’s official nickname, more a term of endearment for the older fans I seem to remember. According to their earlier programmes I believe their official nickname was The Blues. Their early colours were white shirts, blue shorts and red socks, later changing to all royal blue. I know once they left Trentmill Road and they played at Kidsgrove then Newcastle Town that they appeared in different strips including red & black striped shirts once.
Hope this helps / is informative. If you need anything more please let me know
Reading this stirred some memories for me. I was a visitor to Trentmill Road whilst at the then North Staffordshire Polytechnic in the late 80’s. This was in the tail end of their Northern Premier League days. I usually frequented midweek matches as I was off seeing my main team, Chester, at weekends. I well remember a FA Vase reply against Heanor Town I think it was, it was absolutely freezing that night!
I was lucky enough to seem them in the FA Vase 5th round that year against Tamworth in front of what must have been 800 or so people.
I also regularly returned after I’d left Stoke, once seeing a 3rd Round qualifying FA Cup game against Stalybridge. The place certainly was full of characters and was much more fun than visiting either Stoke or Port Vale like most of my fellow students did. It was a real shame they folded, if they ever return, I’ll be happy to cheer them on again!
Hi James,
Thanks for the comment. It’s interesting to hear from people who used to watch them. The FA Vase 5th Round tie against Tamworth sounded especially good. It is a shame they folded, as the other local teams seem to have gone from strength to strength, like Norton, Meir KA and Eccleshall.
I’ll put you down for a directorship for when I’ve secured their position back in the NWCL!
I see you’re a Chester fan. Did you see the 7-1 defeat at home to my team, Brighton? That was surreal - it was February and we hadn’t scored an away goal that year. Bobby Zamora scored a hat-trick on loan from Bristol Rovers, who then released him for £100,000. One of the best games ever!
Reading these posts certainly brings back some good memories. I grew up as a boy wasthing Eastwood from the mid 80s and went on to play for them in the early 90s. Yes I remember Hiram and president Paul Goal who was of indian descent (very unusual at that time). There were so many characters and volanteers giving up their own time to help. For years the club had to put up with vandalism mainly from juveniles (2 families I recall) with no help whatsoever from the local police who knew who they were but refused to act. This was the only reason they folded which in my opinion was a crying shame. Trentmill road was a great venue owned then by the coalboard (I do not know who owns the ground now). I remember one chairman telling a story that the ground was offered for sale to his predecessor for £750.00 which was an absolute bargain, but he did not wish to buy. the then chairman made several enquiries but the coalboard would not sell at that time. Could you imagine owning that site today and its value?
The other local clubs that have gone from strength to strength were not a patch on Eastwood then whose main rivals at the time were Leek Town and during the later years Newcastle Town.
The pitch was as good as most being very flat and of good proportions. The carpark was of generous size albeit with many pot holes to damage your car. Overall the site had great potential for development and was in a prime location.
I’ll keep my fingers crossed that someone some day manages to resurrect this characterful club and would enjoy taking my son to games there.
Ex Eastwood player,
It’s fantastic to hear from you. Thanks for your comment. The more I read about people’s experiences of EH the better it sounds. What a shame about the vandalism - I suppose with it being secluded it was easy to get away with.
It IS in a prime location and with the new canalside developments going on over the road would’ve been an ideal club for the residents there. It really is crying out for someone to take it on, as the pitch and the acreage of land is still there. I just wish I was well off enough not to work; then I would look seriously into it and contact the FA and football league for loans and local companies for sponsorship. One day!
It’s good to hear from an ex-player - I bet you played on a few obscure non-league grounds in the early 90s. Perfect way to groundhop I suppose!
Cheers again.
Ex referees have happy memories, too! I whistled there many times in my North West Counties’ League days. One of many hospitable clubs, run by volunteers.
John,
Great to hear from someone who reffed there! I think I have the full set almost! I’ve had a fan and a player, now a ref. You all seem to have positive memories of Eastwood H. I just need an ex-manager now - that’d be nice!
I’m not an ex-manager, but I am the chairman who made desperate attempts to buy the ground from the coal board. If I had been successful, who knows? I had retired as chairman when the site was vacated, which was indeed due to continued vandalism causing the insurance companies to withdraw cover.
Alan,
Thanks for getting in touch. It’s a shame nothing could be done for the club but who knows what may happen in the future?
David
Reading these comments brings back memories from the final years of Eastwood. I played in the Rushden game as mentioned by Simple Pieman and remember vividly playing in front of nearly 2000 people verus the usual 50 or so every other week. This was quite a shock but certainly a major highlight during my spell with the club. We also beat Rushden the previous season in the FA Vase (i think) at home with virtually the same squad and I believe the side would have gone from strength to strength if such things as lottery grants etc where succesful. Guess we werent far enough South to justify selection!!!
I was one of those three coachloads of Tamworth fans that turned up in our ultimately glorious Vase run in 1988/89. Loved the ground to be honest although some of our more recent band-wagon jumpers were a bit bemused!
We hadn’t long come up from the West Midlands League so the faithful had been to places like Armitage, GKN Sankey and Tividale, so Trentmill Road was a home from home!
We were made so welcome that day as well, we almost felt sorry for winning…..almost!
Dave,
Thanks for the comment. There’s quite a few people now who have very good memories of Trentmill Road - it’s good to hear. It’ll all be good evidence when we’re applying for grants to rebuild the team and ground!!
I visited the old ground on 19-05-2008, for the first time in 25 or so years what a shame, i went following Leek Town, i think the game finished 0-0 but not sure,, it really did upset me to see it in its current state.
John,
Thanks for your comment. It is indeed a shame. How are you fixed for money?! Let’s raise some cash to resurrect them!
It seems like there are still people with a genuine interest in resurrecting this great club. I visited Trentmill Road just last weekend to see the wreckage of our once great ground. It looks like the pitch has been cut but I am unsure who may be playing on it (maybe a Sunday league team) or even owns the site these days. The old stand still looks out forlornly across the pitch, the perimeters are overgrown and there is broken glass, rusting steel and weeds everywhere. I have some photos I can try to upload and share with all. I also have a number of programmes from an Eastwood Hanley Cheshire League fixture from 1980 against Accrington Stanley, another club that folded, went out of business, lost their ground and was resurrected by a committee of genuine like-minded fans to play in Lancashire county football and now to be found playing in the Football League. Maybe the dream is not too far fetched. I am sure that if there are enough people “up for it” then an Eastwood Hanley team could once again grace non-league pyramid football, maybe starting at the bottom division of the Staffs Senior League. A pitch, a team and funds could be found if there were enough like minded people to come forward. What do you think? Any takers? A small feature in the local Sentinel newpaper may be the way forward.
This ground was home to many a junior football cup finals. Alot of City Schoolboy games were played there during the mid eighties when Northwood Stadium was being redeveloped into the Athletics Track. I have fond memories of playing at the ground during this time.
This website is brilliant. I can remember when I accidently stumbled across this ground when I got lost walking home from Hanley when I was about 16 years old and I always wondered what happened here.
I play in the North West Counties division now and think its very interesting to find out the history of this ground. Such a pitty for the local area that there is not a Unibond Standard club still playing here.
I know that the pitch is still used for a sunday pub team, the Trent Tavern I think?? who play in the coors league division 1 or 2 I think?
There is definitely a ghostly feel to the place. It would be brillaint if it was renovated and used again. The Staffordshire County Senior League are always looking for teams with good facilities to join there league, would be a good start if someone came in with some cash or even Local Government could help, just an idea??
But thanks for posting this article, I found it really interesting.
Longton Lad,
Thanks for both your comments. They are most welcome! There have been so many nice things said about Eastwood Hanley, it has prompted me to start the ball rolling to get them resurrected. Actually, Steve Goldstraw’s comments (2 up from here)were the catalyst. You mention Local Government - well that’s where I’m going to start!
By sheer coincidence you have answered one of the questions I put to the council, regarding who uses the pitch now, so thanks!
At first I want to generate some support for the idea like a petition and then present a case to the Project Manager of the regeneration of the Hanley East/West precinct, which just about encompasses Trentmill Road, I would imagine.
I feel it’s worth a shot, even if it just raises the profile of Eastwood Hanley. Wouldn’t it make a change to have a new club that wasn’t just another AFC ____ formed by disgruntled fans?
Mark,
Thanks for your comments. Great to hear from someone else who played there.
Good Luck with the resurrection, keep us informed with the progress on the website.